Made By Min

Made By Min is a contemporary fashion eCommerce brand that brings Chinese cultural heritage into modern everyday style. The website combines meaningful cultural symbolism, thoughtful product design, and a clean shopping experience to create a distinctive online fashion destination. Designed with a focus on visual storytelling, intuitive navigation, and responsive layouts, the store helps customers discover products that reflect their individuality while enjoying a seamless shopping journey.

Project Overview

Made By Min is a fashion eCommerce website that celebrates the connection between Chinese heritage and contemporary Australian fashion. The design communicates the brand’s identity through clean layouts, expressive product imagery, and carefully presented content that highlights the meaning behind each collection.

The homepage introduces the brand with engaging visual sections and clear calls to action, allowing visitors to explore featured products such as the Lucky Tee, Yin Yang Sweater, Fire Horse Tee, and Flow State Pants. Individual product pages present product details, imagery, pricing, and customer reviews to support purchasing decisions.

The website also features dedicated pages for the brand’s story, Lookbook, Editorial Hub, and FAQs, giving customers a deeper understanding of the brand’s philosophy, cultural inspiration, and design approach. Newsletter subscriptions encourage visitors to stay connected with new collections, exclusive offers, and behind-the-scenes updates.

The overall experience combines contemporary fashion, cultural storytelling, and eCommerce functionality to create a cohesive digital storefront that reflects the brand’s personality.

Project Information

Made By Min

Industry

Fashion & Apparel

Project Type

Shopify E-Commerce Website

Core Focus

Fashion E-Commerce, Brand Storytelling, Cultural Heritage, Online Shopping Experience

Key Features

- Shopify E-Commerce Store - Responsive Website Design - Product & Collection Pages - Editorial Hub & Lookbook - Brand Storytelling - Customer Reviews - Newsletter Integration - Mobile-Friendly Shopping Experience

Design Focus

A modern, editorial-inspired design combining Chinese cultural heritage with contemporary fashion through elegant typography, rich imagery, and a refined visual identity.

Responsive Design

Fully responsive design optimised for desktop, tablet, and mobile devices, delivering a consistent browsing and shopping experience across screen sizes.

Font Family

Laginchy, Inter

Primary typeface used throughout this project.

Heading

Font Size: 112px
Font Weight: 400

Sub Heading

Font Size: 56px
Font Weight: 400

Body Text

The quick brown fox jumps over the lazy dog.

Font Size: 14px
Font Weight: 400

Button Text

Get Started

Font Size: 10px
Font Weight: 600

Animation

Fade Up

Duration: 0.8s
Easing: Ease Out
Trigger: On Scroll

Global Colors

Primary Color Palette

Primary #0b0b0b

Secondary #d9a535

Accent #a60030

Text #fffff

Our Process

Step 1: Planning & Wireframing

The project begins with organising the website's structure, defining key shopping journeys, and planning the placement of essential content. The homepage, collection pages, product pages, and supporting brand content are arranged to make navigation intuitive and help visitors discover relevant products with minimal friction.

Step 2: Design & Development

The approved structure is transformed into a polished eCommerce experience that reflects Made By Min's contemporary fashion identity. Visual design elements, product imagery, typography, and content sections are brought together to create a consistent storefront.